{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"Mid-Day Squares & Perfect Ted LIVE Part 2 \"How to Build a Brand Out-Loud\"","html":"","width":"100%","height":180,"duration":3251,"description":"YES! It's Part Two of our LIVE London event with Jake Karls of Mid-Day Squares and Shani Higgs of PerfectTed, hosted LIVE by our wonderful friends at Lucky Saint Pub, London.\n\nThis episode is a recording of the audience Q&A that followed the live interview. And WOW! what a session it was. Founders and industry friends in the room asked some incredible questions, and the answers from Jake and Shani (PerfectTed’s Head of Sales, who stepped in after Marisa left) were packed with honesty, insight, and lessons you're going to be able to take away and use to add real value to the way you work.\nIf you haven’t listened to Part One yet, scroll back one episode to catch the full conversation about how both brands have scaled so quickly, from kitchen tables to category creation.\n\nWhat we talk about:\nJake on scaling Canadian brand Mid-Day Squares NATIONALLY the USA and even beyond.\nShani on building PerfectTed’s sales engine and breaking into retail.\nHow they balance ambition with resilience when things get tough.\nThe importance of storytelling and transparency in attracting fans (not just customers).\nLessons on founder communication, trust, and team dynamics from two fast-growth brands.\nPractical insights into category creation, competition, and global expansion.\nIf you enjoy this episode, please share it with a friend, colleague, or fellow founder! And don’t forget to hit follow/subscribe to Brand Growth Heroes on your favourite podcast app so we can continue to bring you the best guests and the most valuable golden nuggets.\nUseful links\nFollow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.\nMid-Day Squares on LinkedIn\nPerfect Ted LinkedIn\nMidday Squares Instagram\nPerfect Ted Instagram\nPerfect Ted TikTok\nLucky Saint on LinkedIn\nLucky Saint\nMidday Squares\nPerfect Ted\n============================================================\nThanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}