{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Transformation","title":"#353 S2 Episode 222 - NOPE, NOT TODAY: Jonathon Kendall On Filtering Potentials Clients And Ethical Marketing","html":"","width":"100%","height":180,"duration":334,"description":"NOT ALL POTENTIAL CLIENTS ARE GOOD. They have potential, but some of them are gonna be a pain in the ass.\n\nThis is why Jonathon Kendall filters his clients. If he can tell that the client is going to be problematic in time, he refuses them. Join him and Collin in another lap of the Jonathon Marathon, only here in Sales Transformation!\n\nPower up your podcast experience by joining our Free Podcast Community!\n\nAre your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!\n\nHIGHLIGHTS\n\nThe beauty of constantly innovating\nEthics and filtering potential clients\nThe full cycle karma of marketing\n\nQUOTES\n\nJonathon on current market dynamics: “The market is brutal, the market wants faster and better and cheaper, and there are a lot of people that are conspiring to give everyone in every industry faster and better and cheaper, and so you're competing with that.”\n\nJonathon filters his potential clients: “I don't care that you can pay me the fee, it's not. I already know that six months is going to be brutal. Just based on the questions that you're asking or the mindset that you have, or I can just tell.”\n\nWhat Jonathon believes is the best marketing: “You're gonna get what you put out there, and I believe fundamentally that the best marketing is a world-class product.”\n\nConnect with Jonathon and learn more about what he’s been working on!\n\nAbout Jonathon\nAbout Virtual Worker Now\nVirtual Worker Now Website\nAbout LeadNurture\nLeadNurture Website\n\nConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:\n\nAbout Collin\nAbout Salescast\nSalescast Community\nSales Transformation\n\nWanna kick off your own kick-ass podcast?\nAlready have one? How about growing it, or even monetizing it?\n\nLET’S TALK.","thumbnail_url":"https://img.transistorcdn.com/gT3LxgFsrQd19O2qQau5fvzVHa5lubjdb8QL-8RKUDU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82OWNm/MDFlMzMyYjc4NGVl/MjdhYTA5MjA2ZTdh/MTdiNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}