{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Casual","title":"Try This Before Making Your Next Piece of Content","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/011b6016\"></iframe>","width":"100%","height":180,"duration":1298,"description":"Pre-production is more important than post production.Write a script (even if you don’t say it verbatim).Make it shorter.Make it so a 4th grader can understand.Test for resonance.Listen to the repeatable asks from your audience (or your competitors).Editing and post-production can give you a slight edge. But you can make a crappy visual go viral if the content is gold.","thumbnail_url":"https://img.transistorcdn.com/bS4zsVlN6ccZ793Cj6MlIp_0-3DHGoEsoJ_3l1lRsOI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZGI5/YWM3MzkwMzE0ODhj/MjM2NzFiOTNiOTNm/NDkzZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}