{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Streamlined Solopreneur: Solo Ops to Stop Doing Everything Yourself","title":"Turning the Table: How do I Find the Right Lead Magnet for my Podcast with Zach Swinehart","html":"","width":"100%","height":180,"duration":2514,"description":"Social media advice these days reminds me a bit of the parable of the Emperor with no Clothes. See, it's easy for anyone to display how smart and successful they are. They say things like, \"Here's your content strategy for 2024: Post three times on X daily, post one thread on X daily. Create three LinkedIn posts per day and one LinkedIn carousel per week.\" \n\nPeople read that and think, \"That's easy to understand,\" without realizing that just posting content is not a strategy at all. \n\nI often think about how people perceive me and my show because I consider myself a successful podcaster. But I also feel conflicted – I don't feel I've done a good job of leveraging this show to grow my audience. So, I've decided to have my friend, Zach Swinehart, come on to talk about how I can improve my conversions for this show.\n\nHowever, it almost feels a bit like the emperor has no clothes. Am I putting myself out there? Am I letting myself be too vulnerable? I guess you’re about to find out.\n\nTop Takeaways\nWhen it comes to determining your lead magnet, you should test a few to see which resonates.\nWhen you're testing calls to action or lead magnets in a podcast, you should try a few different spots with a few different links.\nKnow who you're talking to and try to understand your audience by looking at their pain points and objections.\nShow Notes\nDouble Your Email List Growth Rate in 29 minutes\nCheck out the full interview over on Zach's podcast, Full Time Creator\nPersonalization is the Path Forward with Brennan Dunn\nSponsored by: Sensei","thumbnail_url":"https://img.transistorcdn.com/nq_pjlsCtf_gZsZgJt2zE_K-ctRxRghMx5yw__A5N-k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZGI4/ODM5MTFiNWEwYTVk/YTA0NGI0ZDA1NzM1/MWY4ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}