{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing Mashup","title":"CEO of Wistia, Chris Savage, talks brand affinity, raising debt and long-form content","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0134b950\"></iframe>","width":"100%","height":180,"duration":3228,"description":"Chris is the co-founder and CEO of Wistia, a video marketing platform who are the pioneers of the brand affinity movement. I spoke with Chris to talk about how he and his co-founder, Brendan, grew Wistia and some of the challenges they faced, the process of raising $17m in debt financing and why they took such big risks in creating long-form content such as One, Ten, One-Hundred.","thumbnail_url":"https://img.transistorcdn.com/T1OONshZZSr8I8xVoFJxoUurrqR8E-7e9GYnNThnBhg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMyMC8xNTM3MTc0/OTU4LWFydHdvcmsu/anBn.webp","thumbnail_width":300,"thumbnail_height":300}