{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"What Retail Brands Can Learn from Beyoncé","html":"","width":"100%","height":180,"duration":1785,"description":"Dr. Marcus Collins isn’t just a professor. He is an author, a marketing strategist who has worked with some of the world’s top tech brands and musical acts, and a cultural translator. It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and is why he’s taking the stage at the Retail Innovation Conference & Expo this June. Host Alicia Esposito sat down with Marcus to discuss: How the culture of brands has evolved, and how culture impacts commerce; What commerce brands can learn from Beyoncé and other musical artists that are embedded into culture; and How brands like Patagonia are embracing cultural proximity to drive relevance and foster customer loyalty.RELATED LINKSLearn more about Dr. Marcus CollinsGet your copy of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to BeSee more insights from Dr. Marcus CollinsRegister for the Retail Innovation Conference & Expo to join Jack on the Store Tours around ChicagoDr. Marcus Collins will be the headline keynote speaker during the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and learn how you can embrace culture to drive commerce.","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}