{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth Mavericks","title":"Chrisi Hammer on Scaling Sunshine Buns, Retail Growth, and Surviving Entrepreneurial Chaos","html":"","width":"100%","height":180,"duration":2312,"description":"In this episode of Growth Mavericks, Adam Callinan sits down with Chrisi Hammer, co-founder of Sunshine Buns, to discuss the realities of building a high-growth consumer packaged goods brand. What started as a beloved family cinnamon roll recipe evolved into one of the fastest-growing frozen bakery brands in retail.\nChrisi shares how Sunshine Buns pivoted from a local bakery concept into a national CPG brand, the challenges of retail distribution, working with brokers, managing co-manufacturing relationships, securing major retailer partnerships, and navigating the constant uncertainty that comes with entrepreneurship.\nThe conversation also dives deep into founder psychology, imposter syndrome, problem-solving under pressure, and why successful entrepreneurs learn to become comfortable with uncertainty.\nIf you're building a consumer brand, scaling a business, launching a product, or simply trying to survive the entrepreneurial rollercoaster, this episode is packed with practical insights and hard-earned lessons.\nIn This Episode\n Building Sunshine Buns from a family recipe \n Transitioning from brick-and-mortar to retail distribution \n Scaling from local sales to thousands of retail locations \n The realities of frozen food logistics \n Finding the right brokers and retail partners \n Managing rapid growth and operational challenges \n Imposter syndrome and entrepreneurship \n Becoming comfortable with uncertainty \n Problem-solving during business crises \n Lessons from scaling a consumer packaged goods company \nKey Takeaways\n✅ Growth creates new problems—not fewer problems\n✅ Entrepreneurship is often saying yes before you know how\n✅ Retail success depends on relationships and execution\n✅ Imposter syndrome doesn't disappear with success\n✅ The best founders become elite problem solvers\n✅ Confidence comes from surviving challenges, not avoiding them\n\nExplore More\nGrowth Mavericks Podcast: https://www.growthmaverickspodcast.com\nPentane: https://www.pentane.com\nSunshine...","thumbnail_url":"https://img.transistorcdn.com/AeBQQxJbUf-WSyMMarfVQi6SvNL8t1mMzevKk-UNMwA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNmUw/MDA5ZGE4NzFhZWE0/YThiN2I0ODFkNzM0/YWRmNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}