{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Create 100% Accurate and Detailed Buyer Persona","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/014e4947\"></iframe>","width":"100%","height":180,"duration":3087,"description":"How to create 100% accurate and detailed buyer persona.\nMy guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business.\n\n‍Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas.\nListen in for our insightful conversation and Adele’s step-by-step methodology to better understand your customers and improve your sales.\nTopics covered:\nWhy big data isn’t enough to understand people\nStep-by-step customer research methods\nHow to effectively interview buyers\nThe 5 Rings of Buying Insight\nCreating a buyer persona\nResources mentioned\nBuyer Persona Institute\nExample\nHow to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella\nAdele on Twitter @buyerpersona\nAdele on LinkedIn\nBuyer Persona Institute on LinkedIn\nHow to Influence Buying Decisions Without Being Shady\nBuyer Personas Need to Die a Violent Death\nHow to Convince People to Buy (Without Being Pushy)","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}