{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 204: Creating Value After Going Viral With Jennifer Johansson","html":"","width":"100%","height":180,"duration":2086,"description":"\n\n\n\n\nThe Nitty-Gritty\n\n\n\n* How Jennifer Johansson started promoting her art on Pinterest* What happened when one of her pins was repinned over 50,000 times—and why it created a spike in traffic but not in sales* How she regrouped and made a decision to create a online course inspired by her viral pin* The process Jennifer used to create her online course and how her course has impacted her art business as a whole\n\n\n\n\n\n\n\n\n\nGoing viral doesn’t always go the way we planned.\n\n\n\nMy dear friend Brigitte Lyons is a media strategist and PR specialist. But back in 2013, she wrote a blog post about… an unrelated topic.\n\n\n\nThis was back before blogging always had to be strategic content marketing. And so, when Brigitte had something to get off her chest, she wrote it down and published it.\n\n\n\nThis blog post started to make the rounds. It even ended up on Reddit and drove crazy amounts of traffic to her website.\n\n\n\nFor more than 2 years, Brigitte’s website traffic was dominated by people coming to read this off-topic blog post.\n\n\n\nIn Google Analytics, this looked good. But for Brigitte’s business? Well, it really had no bearing whatsoever.\n\n\n\nBrigitte might have seen this spike in traffic as an opportunity to go rogue and develop a whole new line of business. After all, the numbers don’t like, right? Thousands of people were clamoring to read this post.\n\n\n\nBut not every viral sensation is a business opportunity waiting to happen.\n\n\n\nLuckily, Brigitte stayed the course and has an incredibly successful PR firm today.\n\n\n\nOf course, sometimes traffic tells a different story. Sometimes an unexpected viral hit can turn into an unexpected product strategy.\n\n\n\nThis month, we’re exploring the ways we engage with numbers as small business owners. Often, when we get clear about the numbers, our next steps are much easier to figure out.\n\n\n\nTraffic can be a tricky number to parse…\n\n\n\n…but when paired with other information and matched with curiosity, we can make better decisions and...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}