{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Live Better. Sell Better.","title":"Making Mutual Action Plans Sexy with Mark Fershteyn","html":"","width":"100%","height":180,"duration":2383,"description":"Guest: Mark Fershteyn\n\nLI: https://www.linkedin.com/in/markfer/\n\nQuick Intro: Why Mark - When people hear ‘mutual action plans’ most people start to zone out, but not Mark. \n\nAfter being frustrated with losing countless deals in the finish line, he understood the value so much that he straight up decided to start a company DEDICATED to it because it has that big of an impact. \n\nHe realized that at the end of the day, sales is project management. But sales reps don’t have the training or tools to successfully manage projects. \n\nSo he set out to create the simplest way for reps and buyers to collaborate together to ensure no more deals fall through the cracks. \n\nShort and Sweet/Set the stage \n\nWhat the hell is a Mutual Action Plan?\n\n\nCore Questions\n\nWhy do they matter? Why do they help close deals faster. \nWhere do alot of people go wrong/common mistakes with MAP\nHow do you build one the right way?\nWhen should you have one?\nHow do you make sure THEY do their part.\nCollab Selling/Deal Selling\nHow do you Champion Sell/Get your Champion to sell with/for you? \n\n\nThe Tactical Tips: The Big 3. \n\n\n\nIf they were to forget everything in this episode except 3 things. What would those 3 things be?\n\n \n\nLive Better Question: What is one piece of advice you’d give for someone to LIVE better as a salesperson. \n\n \n\nResources:\n\nhttp://maptemplate.recapped.io","thumbnail_url":"https://img.transistorcdn.com/McsxluMrH9m8Xm5x2s9lqkXDs1cAffXG0MtTw6h4N3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MzVm/MDZlNTNkOGQzZWI0/NmE3NTdlOGM3MTZj/YjUyMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}