{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Thrive: Leadership Skills for C-Store Managers","title":"Effective Product Placement and Visual Merchandising","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/01762364\"></iframe>","width":"100%","height":180,"duration":895,"description":"Thrive from C-Store Center - Effective Product Placement and Visual MerchandisingEpisode 35 Duration: 15 minutesJoin host Mike Hernandez exploring effective product placement, visual merchandising for convenience store managers. Learn strategic arrangement, positioning product maximizing visibility, accessibility, appeal enhancing customer engagement driving sales creating inviting shopping environment optimizing store performance profitability.Episode OverviewMaster essential product placement, visual merchandising elements:Importance understanding: product placement, visual merchandising role driving sales, customer experienceKey placement principle: customer traffic flow, shelf positioning, product grouping, impulse purchaseEye-catching display creating: color, lighting, signage, visual element, regular rotationSpace utilizing effectively: store layout, aisle clearing, product organizingCross-promotion, upselling incorporating: bundling, higher-margin item, staff trainingPerformance measuring, analyzing: sales data tracking, customer feedback, key performance indicatorImportance UnderstandingFoundation establishing:Effective product placement strategically arranging, positioning product within store maximizing visibility, accessibility, appealVisual merchandising encompassing overall presentation, aesthetic product through creative display, signage, lighting, decorElement crucial driving sales enhancing overall customer experience convenience storeProduct strategically placed visually appealing capturing customer attention encouraging purchaseWell-executed visual merchandising strategy creating welcoming atmosphere making customer comfortable, engaged influencing purchasing decisionUnderstanding importance creating shopping environment attracting customer encouraging exploring product making purchaseKey Placement PrinciplesStrategic foundation:Principle forming foundation strategically arranging product within convenience store optimizing sales enhancing...","thumbnail_url":"https://img.transistorcdn.com/IC64CMUXXIPsHsu2Qrjl3FMVeGR5CQc1gMIBkPlla3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTUz/NzllYTU3MzYyNzll/YjM0YTUyNzEzMzIx/ZWQ2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}