{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Reputation Matters with Crayton Webb","title":"Elyse Slayton: Beyond Star Power - Building the WNBA's Dallas Wings Star Brand","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/01bc5673\"></iframe>","width":"100%","height":180,"duration":3666,"description":"From helping build the Dallas Wings’ brand during a period of growth to navigating the rapidly evolving landscape of women’s professional sports, CMO of the Wings Elyse Slayton shares her perspective on marketing, storytelling, and building lasting connections with basketball fans. In this episode of Reputation Matters, she discusses the importance of making the Wings a recognizable brand in their own right, using players’ stories to drive engagement, and what it takes to turn a women’s basketball team into a brand fans can’t stop talking about.","thumbnail_url":"https://img.transistorcdn.com/L592im1sOEU1zLtr33Im8rlu49ObpNCdHye4OmHFxwk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQyNzQ4LzE2ODc5/OTE4OTktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}