{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Show with Ugi","title":"B2B Marketing in the AI Era: SEO, Learning, and Standing Out with Barry Ryan","html":"","width":"100%","height":180,"duration":2552,"description":"Most marketers talk about learning and development - but how many actually practice it inside their own teams?In this episode of the B2B Vault, I sit down with Barry Ryan, Head of Marketing at Thirst, to dig into how real learning happens inside a marketing department - not the theory, the practice.Barry shares how his team builds a culture of constant learning, knowledge sharing, and experimentation while staying ahead in one of the fastest-changing industries on earth. From creating scalable systems for team learning to turning first-party data into a competitive edge, this episode shows how smart teams learn their way to growth.What You’ll Learn:• How to actually apply L&D inside a marketing team (and make it stick)• Why sharing knowledge beats chasing new hacks• How first-party data gives you a moat AI can’t copy• The future of SEO and AI search - and how to prepare now• Why authenticity and originality are the new marketing currency• The real reason most teams stop sharing ideas (and how to fix it)• How Thirst builds a system where learning compoundsAbout Barry Ryan:Barry is Head of Marketing at Thirst, a modern learning platform helping teams grow faster through continuous learning and knowledge sharing. With 14+ years in digital marketing and SEO, he’s helped startups scale through clarity, creativity, and data-driven experimentation.Timestamps:00:00 – Intro01:50 – How Thirst applies L&D to marketing07:00 – Why marketers struggle to share what they learn10:20 – Gamification14:20 – Standing out in an AI-driven market20:10 – How Thirst approaches SEO and content23:20 – Using AI for smarter briefs (not lazy content)25:30 – SEO x AI34:40 – Authenticity and originality in B2B38:15 – Winning at the game of lifeConnect with Barry & Ugi:Barry: linkedin.com/in/barry-ryanUgi: linkedin.com/in/ugljesadjB2B Vault has an extensive background infrastructure that allows us to monitor 300+ experts and marketing websites every single week, and deliver our subscribers only...","thumbnail_url":"https://img.transistorcdn.com/gHgXwReHTwcSMOOuy1I5tB2fDfVZNiJphfkdJduduvM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YmE5/NTkxZmQ5Yzk2YjJj/ZmRmZTkyZWQwMTc1/ZmRlOC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}