{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Show with Ugi","title":"B2B Marketing in the AI Era: SEO, Learning, and Standing Out with Barry Ryan","html":"","width":"100%","height":180,"duration":2552,"description":"Most marketers talk about learning and development - but how many actually practice it inside their own teams?\nIn this episode of the B2B Vault, I sit down with Barry Ryan, Head of Marketing at Thirst, to dig into how real learning happens inside a marketing department - not the theory, the practice.\nBarry shares how his team builds a culture of constant learning, knowledge sharing, and experimentation while staying ahead in one of the fastest-changing industries on earth. From creating scalable systems for team learning to turning first-party data into a competitive edge, this episode shows how smart teams learn their way to growth.\nWhat You’ll Learn:\n• How to actually apply L&D inside a marketing team (and make it stick)\n• Why sharing knowledge beats chasing new hacks\n• How first-party data gives you a moat AI can’t copy\n• The future of SEO and AI search - and how to prepare now\n• Why authenticity and originality are the new marketing currency\n• The real reason most teams stop sharing ideas (and how to fix it)\n• How Thirst builds a system where learning compounds\nAbout Barry Ryan:\nBarry is Head of Marketing at Thirst, a modern learning platform helping teams grow faster through continuous learning and knowledge sharing. With 14+ years in digital marketing and SEO, he’s helped startups scale through clarity, creativity, and data-driven experimentation.\nTimestamps:\n00:00 – Intro\n01:50 – How Thirst applies L&D to marketing\n07:00 – Why marketers struggle to share what they learn\n10:20 – Gamification\n14:20 – Standing out in an AI-driven market\n20:10 – How Thirst approaches SEO and content\n23:20 – Using AI for smarter briefs (not lazy content)\n25:30 – SEO x AI\n34:40 – Authenticity and originality in B2B\n38:15 – Winning at the game of life\nConnect with Barry & Ugi:\nBarry: linkedin.com/in/barry-ryan\nUgi: linkedin.com/in/ugljesadj\nB2B Vault has an extensive background infrastructure that allows us to monitor 300+ experts and marketing websites every single week, and...","thumbnail_url":"https://img.transistorcdn.com/gHgXwReHTwcSMOOuy1I5tB2fDfVZNiJphfkdJduduvM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YmE5/NTkxZmQ5Yzk2YjJj/ZmRmZTkyZWQwMTc1/ZmRlOC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}