{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Campaign Optimization - Hammering Negative Keywords","html":"","width":"100%","height":180,"duration":201,"description":"When you launch a Google search ads campaign that's going to rank for not just your keyword or phrase but options like it as well.  Some of them won't be relevant to your B2B SaaS.  Let's discuss how to further optimize your campaign to solve this problem with something called negative keywords.\nFree product-market fit course - https://nxtstep.io/fit\nEpisode Transcript\n Hey folks, Sean here, and today what I want to talk to you about is further optimizing your Google search ad campaigns with respect to negative keywords. Now, as I've mentioned before, I like Google search ads for attempting to validate as much as you can about your unique value proposition for your B2B SaaS, especially in the early days.\nIt is a relatively quick and cost effective way to see whether or not. You can cost effectively convert impressions to clicks to users and to customers. If you're able to do that and you're able to do that in a way that produces a positive return or even enables you to break even maybe on your first or second month's, uh, volume of revenue, then you've got great traction.\nAnd this can be positive momentum that you need in order to continue to grow and scale from here. It also set you up further than down the road to invest in. Content marketing and a whole bunch of other things that we're gonna talk about as well. But for today's episode, I want to talk about negative keywords.\nNow, when I say negative keywords, what I mean is. After you set up a search campaign, what that's ultimately gonna do is gonna require you to pick a keyword word or phrase. But you're also gonna rank for other combinations that are similarly related to that keyword word or phrase. But not all of them are gonna be relevant, and this is where negative keywords come into play.\nSo, for example, for my podcast show notes tool, that's what I wanna rank for. I wanna rank for people looking for. Help creating show notes. What I don't wanna rank for is people are looking for help starting a...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}