{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Use Marketing Stunts to Get Free Press","html":"","width":"100%","height":180,"duration":2471,"description":"Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode. \nHis marketing methods may not be conventional, but they are inspirational and can be adapted to raise awareness no matter what your product or market.\nTopics covered:\nKen’s most successful marketing stunt \nKen’s formula for creating marketing stunts\nGoing for a particular audience and not compromising\nLearning from stunts that don’t work out\nThe problem with trying to be too clever\nSimpler is better\nCombine your USP with something that’s never been done before\nBorrowing ideas from other industries\nGetting into trouble is a sign you’ve done something right \nAdvice for people who are afraid of getting it wrong\nWhy you should never repeat yourself\nResources mentioned:\nHemingway \nSalesforce\nInfusionsoft\nToodledoo\nBombBomb Video\nThe Producer’s Perspective\nBreak Through the Noise in Marketing by Doing Less\nHow to Compete with Big Brands Even with Very Few Resources\nBuying Triggers: 6 Steps to Create Explosive Demand","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}