{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Lead Standard","title":"“The SEO Blueprint for Employment Law”","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/022c9ad4\"></iframe>","width":"100%","height":180,"duration":481,"description":"Episode Notes: The SEO Blueprint for Employment Law — What keywords should my firm target in 2025?One-line hookStop chasing generic rankings. Build an intent-led SEO architecture that turns searchers with urgent employment issues into qualified consultations.Core thesisWinning SEO for employment law isn’t “more blogs.” It’s a structured system: map searcher intent → build focused pages → earn local trust signals → measure qualified leads (not traffic).Key Segments & Talking Points1) Searcher Intent (the foundation)Transactional: ready to hire. e.g., “wrongful termination lawyer {city},” “retaliation attorney near me,” “overtime lawyer free consult.”Navigational: comparing firms. e.g., “{FirmName} reviews,” “best employment lawyer {city}.”Informational: researching rights. e.g., “fired for reporting harassment,” “how to respond to PIP,” “EEOC timeline.”Rule: Pay pages for transactional/navigational; educational hubs for informational that link forward to consult CTAs.2) The Site Architecture (hub → spoke → FAQ)Practice Pillars (Hubs): Employment Law, Wrongful Termination, Retaliation, Wage & Hour, Harassment, Severance Review, Non-Compete/Contract Issues (state-specific).Service Spokes: “Wrongful Termination Lawyer in {City},” “Retaliation Attorney for Whistleblowers,” “Overtime Lawyer (FLSA) in {City}.”FAQ / Guides: “Can I be fired for medical leave?,” “What to do after a hostile work incident,” “How EEOC mediation works.”Internal links: hub → spokes → FAQs (and back). Use descriptive anchor text that matches searcher language.3) Local SEO: Own the Map PackGoogle Business Profile: primary category “Employment Attorney,” add services (Wrongful Termination, Wage & Hour, Harassment), hours, service areas, Q&A, photos, and weekly updates.Citations: exact NAP across legal and local directories (Avvo, Justia, FindLaw, BBB, Chamber).Review velocity: new, specific reviews monthly; respond to all; weave service keywords naturally in client language (never coach or...","thumbnail_url":"https://img.transistorcdn.com/sE6KqQ0yxVxfkspR2SH6JryaeB9gZdncYBOkGkhctWY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMmEy/Yzg0NWZlMDljMzc5/YzEwYTVjZDRmYjE5/NTU1NS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}