{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"A Bull-Hearted Brand: Joseph Szala of Vigor Branding","html":"","width":"100%","height":180,"duration":2240,"description":"People don't buy food, they buy a story. This will make me look thin. This will make me look cool. This will make me feel good.\nWhat story is your food telling? What does it say about someone who chooses to patronize your restaurant?\nIf you don't know, the your guest probably doesn't know either.\nThat's why I reached out to Joseph Szala of Vigor Branding. They specialize in telling their client's stories and today he teaches us how to tell our own.\nFor more on Vigor visit https://vigorbranding.com\nFULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.\n________________________________\nCLICK HERE to Chat with Josh\nFree Download: 5 Steps to Achieve a 15% Net Profit\nWe have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:\nFULL COMP\nRestaurant Marketing School\nThe Playbook\nIndustry Town Halls","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}