{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily — June 11, 2026","html":"","width":"100%","height":180,"duration":416,"description":"The FMCG Marketing Daily — June 11, 2026\n\nThe essential daily briefing for brand managers and marketers in consumer goods.\n\nIn today's episode:\n• The Scotch whisky category is using A-list celebrity partnerships to solve a structural generational relevance problem — and the strategy reveals how legacy spirits brands are rethinking who they market to and how.\n• AB InBev has extended its FIFA partnership through 2030, doubling down on sports sponsorship as its primary global brand-building vehicle just as the World Cup kicks off on home soil.\n• Jelly Belly is executing a full brand repositioning — moving from novelty confectionery to a premium sharing experience targeting a newly defined 'social epicurean' consumer segment.\n\nFun fact: The average supermarket product sits on shelf for just 1.4 seconds of actual shopper attention before a purchase decision is made — yet most FMCG brands spend the majority of their packaging budget optimizing elements that only become visible after a shopper has already picked the product up. That means the front-of-pack hierarchy most brand managers agonize over is largely being processed after the decision, not before it.\n\nHosted by Marco and Klara.","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}