{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 299: How To Design Your Own Sales System","html":"","width":"100%","height":180,"duration":1839,"description":"\n\n\n\n\n\n\nVery few small business owners start out as confident sales people.\n\n\n\nIn fact, selling is quite often a new business owner’s #1 fear.\n\n\n\nMany avoid selling. Some stumble through it. And still others look to leaders and sales trainers to learn their methods and duplicate their models.\n\n\n\nIn that process, they learn what works… but they often also learn that “what works” doesn’t necessarily work for them.\n\n\n\nAll this month, we’ve been examining sales and selling–asking “what works?” when it comes to asking someone to buy what we’re selling.\n\n\n\nFirst, I talked with Autumn Witt Boyd who shared how she realized that she’d taken the trend toward sales automation a little too far–and has since developed a hybrid process that’s high touch without overwhelming her.\n\n\n\nThen, I talked with Katie Hunt who shared how she had a fabulous new offer launch without spending tons of money on advertising or recruiting an army of affiliates.\n\n\n\nLast week, I shared my conversation with Kate Strathmann where we both shared our reflections on building less harmful sales systems–systems that are less manipulative, less urgent, and more in line with our values.\n\n\n\nThis week, I’ve got 4 more stories to share with you from small business owners who have intentionally done things their own way when it comes to sales and selling. They’ve found what truly works for them–even if it bucks the prevailing wisdom or would make a bro marketing expert role his or her eyes.\n\n\n\nBefore we get there, though…\n\n\n\nI wanted to share some questions you can use to examine your own sales process.\n\n\n\nFirst, I want to say that I don’t think learning someone else’s sales system is a bad thing. And I don’t think every effective sales system being taught is inherently manipulative or harmful. Even if you plan to find your own version of what works, learning about effective sales systems can help you get creative with the way you do want to go about selling your offers.\n\n\n\nWhen it goes wrong is when we don’t...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}