{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Food Chained","title":"The State of Organic Social and UGC w/ Kendall Dickieson","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/02b602e4\"></iframe>","width":"100%","height":180,"duration":2968,"description":"In this episode of Food Chained, Kendall Dickieson joins us to discuss the state of organic social and UGC. Kendall is the founder of Flexible Creative, a boutique consultancy that works with a handful of the rising stars in CPG like Graza, Immi, Starday Foods, and more.\r\n\r\nThings you'll learn:\r\n• Kendall's origin story as a \"Pintern\"\r\n• What's cooking with YouTube Shorts?\r\n• Why copypasta isn't a viable strategy in food & beverage\r\n• How to repurpose content\r\n• Commercial music...are influencers brands? \r\n• SOCIAL MEDIA MANAGERS ARE UNDERVALUED","thumbnail_url":"https://img.transistorcdn.com/8UpWNFbL-sC0_t377VEHLD-litQr6mj5l3Y9EhCucB8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI4OTU3LzE2ODE0/ODE5NjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}