{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"How Smart Small Businesses Measure Marketing (with Rachel Elsts Downey)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0323274f\"></iframe>","width":"100%","height":180,"duration":1537,"description":"This is what marketing looks like when perfect attribution isn't possible — and why that may actually be freeing. I chat with Rachel Elsts Downey, founder of Share Your Genius, to discuss podcasting as a business strategy, measuring what actually matters, choosing marketing channels intentionally, and why trust compounds faster than dashboards.\nTimestamps00:00 Why podcast partnerships created six-figure pipelines03:31 Why podcasting worked faster than traditional lead generation04:10 Is launching a podcast easier today than 10 years ago?08:46 How Share Your Genius measures marketing success10:05 The question every marketer should ask before tracking another KPI13:29 A partnership experiment that paid off (and where it went too far)16:22 Defining qualified leads and knowing your ideal customer21:37 How founders can accidentally hold back their own marketing24:15 Letting data guide decisions without overreacting\nConnect with Rachel Elsts Downey: https://www.linkedin.com/in/rachelelstsdowneyLearn more about Share Your Genius: http://www.shareyourgenius.com\nLearn more: zeroclickmarketing.co\nConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads\nThis episode was produced in partnership with Share Your Genius\nwww.shareyourgenius.com ","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}