{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand in the Making by ThinkTank Thought Leadership","title":"Human-Centered Marketing with Curt Kuiper, Rob Monacelli, and Zach Ramirez","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0323ca48\"></iframe>","width":"100%","height":180,"duration":1335,"description":"Curt Kuiper and Rob Monacelli from HUMN dive into how businesses can use human-centered design and StoryBrand frameworks to create marketing strategies that truly connect with customers. They share how to shift from self-focused messaging to solving real customer problems, develop a strong brand script, and align marketing and sales for scalable growth.Chapters: (00:00) Introduction to Human-Centered Marketing (03:45) Why Most Marketing Misses the Mark (07:30) Focusing on Customer Problems, Not Solutions (11:50) Brand Scripts and StoryBrand Explained (17:20) Creating Authentic Brand Voice and Personality (23:15) Building and Applying Scalable Marketing Plans (30:10) Choosing the Right Channels for Your Audience (35:45) Aligning Marketing with Sales for Better Insights (41:00) First Steps to Human-Centered Design","thumbnail_url":"https://img.transistorcdn.com/cdXEpd5KKzLJtrasP_9cojRvI0g-YDhNXpOFHyOxxW8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lODgx/ZWZlN2IwZGY0ODFk/OTc3ZmVmMGNhODM0/ODhjZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}