{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Crossing the Enterprise Chasm","title":"Avoiding the PLG Trap: Strategies for Scaling to Enterprise","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/03269241\"></iframe>","width":"100%","height":180,"duration":1528,"description":"WorkOS CEO, Michael Grinich, and former Asana CRO Oliver Jay discuss insights on the benefits of targeting outbound to existing customers, international expansion, and the challenges and strategies of scaling from product-led growth (PLG) to enterprise sales while avoiding the PLG trap. ","thumbnail_url":"https://img.transistorcdn.com/GOMnH0OPTOhkvo3RUFH0ZtsOoIOM3TG1a1dyV7XW5mY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI0NjE0LzE2Nzgy/MDYzMzktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}