{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"SubscriptionX - The Subscriptions Economy in Retail and eCommerce","title":"SubscriptionX 2024 - The Original Fit Factory ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/033d66ba\"></iframe>","width":"100%","height":180,"duration":1539,"description":"Michael returns to the booth to cover collaboration and partnerships with Richard Sale CEO, Digital Fitness Division at The Original Fit Factory, previously of Peloton. \nDiscussion points in this episode:How partnerships can be beneficial in reaching new customer bases, as well as helping with growing marketing costsWhy there needs to be a recognisable connection between collaborative companiesWays to avoid diluting your brand message How the fitness industry can deal with churnBehind the microphones:\nRichard Sale CEO, Digital Fitness Division at The Original Fit Factory:https://www.linkedin.com/in/richard-sale-3ba49a37/\nMichael Smink, Strategic Growth Lead EMEA, Chargebee:https://www.linkedin.com/in/michael-smink/\nKatie Searles, Editor, InternetRetailing and DeliveryX:https://www.linkedin.com/in/katie-searles-522451132/","thumbnail_url":"https://img.transistorcdn.com/i9tFn54vz-AU-rezlqkgo7UTkFtp3tpiPQw7-s27G4Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODBk/ZTkwNjhiNzFhOTNh/NjlmN2U5ZWVlYTM5/NzgzZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}