{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.","title":"54: Joe Martin / How CloudApp Grew to 3 Million Users Without a Marketer on Staff","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/038af3ad\"></iframe>","width":"100%","height":180,"duration":2692,"description":"On this episode of Ground Up, Joe Martin shares: \r\n\r\n- CloudApp's journey to becoming a thought leader in customer experience, productivity, and collaboration.\r\n- How to get the marketing right for your freemium product (leveraging organic growth and referrals)\r\n- The role of historical data in building your marketing engine from scratch\r\n- And more!","thumbnail_url":"https://img.transistorcdn.com/DSXc07cHXL1qClbzFwNYEREu6N50F3KpSc4M8N2guJw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNTcw/ZTA2NTQ5NzY1Y2Q5/MjlmY2M0MWQzM2U0/ZWFiOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}