{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"EP 22: Part 2: AdWords for eCommerce [Remarketing & Text Ads] with CPC Strategy - Jeff Coleman","html":"","width":"100%","height":180,"duration":1587,"description":"Hope you enjoyed Part I of the AdWords for eCommerce interview with Jeff Coleman of CPC Strategy.\nIn Part 2 of interview we speak in depth about Remarketing, Text Ads, Day to Day Campaign Management and\nJeff's Favourite Tools for campaign management. Remember to grab a pen and paper to take notes!\n\nMore about Jeff:\nJeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program.\nHe founded CPC University- a program dedicated to training CPC's operational team on cutting edge of retail search strategies.\n\nAbout CPC Strategy:\nCPC strategy are a well respected paid search management agency with a specialist focus in retail servicing clients such as SEARS, CLARKS (the shoe makers) and PAYLESS.\nI follow their company on social media as well as attend their webinars.\nI also read their blog and whitepapers.\nThey do know their stuff.\nGiven that you 2Xers are all into online retail and growth focused, I approached CPC strategy to come on the show to talk over 3 episodes about AdWords, Amazon Advertising and Facebook Advertising .\nThis is the first AdWords Episode (Part 2) is dedicated to running eCommerce AdWords campaigns.","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}