{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators","title":"Philip VanDusen - How To Build Authority Online","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/03aad3b0\"></iframe>","width":"100%","height":180,"duration":1171,"description":"There are 4 major pillars of activity that contribute to building authority online: Credibility, Visibility, Value and Authority. If you want to build a personal brand or company brand you need to start by establishing a visible presence and build a following through authorship and thought-leadership, creating content in the specific niche where your expertise lies.\nBecoming recognized as an expert takes commitment, consistency, providing your audience with real value consistently that create transformations in their business.\nIn this episode I discuss:\n \nPillar #1 Building Credibility\n•    Knowing your ‘what’ and ‘why’\n•    Articulating your story\n•    Finding your voice\n \nPillar #2 Increase Visibility\n•    Designing your brand\n•    Visibility and finding a platform\n•    Your digital real estate\n \nPillar #3: Delivering Value\n•    Content creation\n•    The ‘creativity muscle’\n•    Strategizing a plan\n•    The power of hitting that ‘publish’ button\n•    Being consistent\n•    Recycling and repurposing content\n \nPillar #4 Building Authority\n•    Authorship leading to action\n•    Creating transformations for people\n•    Engaging with your audience\n \n \n#personalbranding #marketing #marketingstrategy #branding #brandstrategy\n \n____________________________\n \nThanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!\n \n \nWEBSITE:\nhttp://www.philipvandusen.com  \n \nTHE BRAND•MUSE NEWSLETTER:  \nhttp://www.philipvandusen.com/muse  \n \nTHE BRAND DESIGN MASTERS FACEBOOK GROUP:  \nhttps://www.facebook.com/groups/branddesignmasters/ \n \nYOUTUBE CHANNEL:\nhttp://www.youtube.com/c/PhilipVanDusen  \n \nTWITTER:\nhttps://twitter.com/philipvandusen  \n \nPINTEREST:\nhttps://www.pinterest.com/philipvandusen  \n \nFACEBOOK:\nhttps://www.facebook.com/verhaalbranddesign \n \nBRAND STRATEGY 101 COURSE:\nhttps://philipvandusen.com/bs101\n \nAffiliate...","thumbnail_url":"https://img.transistorcdn.com/y0HscpPZ-YMirV8OIyHBE0TIMNWr48z3ohMEERh_Qz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzY0NDIvMTcwNzcz/MzkwNC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}