{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Human Centered","title":"Why Experience Brands Are Rethinking Loyalty","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/03c81626\"></iframe>","width":"100%","height":180,"duration":1990,"description":"Episode 25: Why Experience Brands Are Rethinking Loyalty\n\nOn this episode of Human Centered, host Nick Brunker is joined by VMLY&R Managing Director, Adam Troyak to chat about why (and how) brands are rethinking their loyalty programs -- and how it's merging with CX in a meaningful, fundamental way. They discuss how the perception of value is evolving, why building a relationship is crucial and how leaders can bring the best of their organization together in service of their customers & guests.Host: Group Director, Experience Strategy, VMLY&R - Nick BrunkerGuest: Managing Director, Experience Strategy, VMLY&R - Adam Troyak\nWe'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx","thumbnail_url":"https://img.transistorcdn.com/V443RMEPfNrK7bVNTvqBPxRk-kEmAwH7LRPh34liEqI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2MTI4LzE3MDQ0/ODgzMjAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}