{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[REPLAY] How to Become a Marketing Strategy Expert (Starting from Scratch)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/03cc7ce5\"></iframe>","width":"100%","height":180,"duration":2926,"description":"In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.\nMy guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path.\nHe reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past.\nTopics covered:\nThe difference between your company vision vs. strategy\nHow Kevan created Buffer’s one-year strategic marketing plan\nWhy step one of a marketing strategy starts with your purpose\nThe powerful vision framework exercise for creating goals\nWhich marketing channel is the number one driver for new signups\nHow to determine which projects are your first priority\nWhy marketers today should become multiskilled generalists\nResources mentioned:\nBuffer\nSimplified One Page Strategic Plan for Every Team by David Cummings\nVision Framework by Jim Collins\nThe Art of Possibility: Transforming Professional and Personal Life\nTraction: Get a Grip on Your Business by Gino Wickman\nReforge: Growth Programs for Experienced\nAnything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers\nForget the Funnel by Georgiana Laudi and Claire Suellentrop\nKevanLee.com\n@KevanLee on Twitter\nKevan on LinkedIn\nMark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}