{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The GTM Engineer Podcast","title":"It's The AI GTM Engineer Era ft. Alex Aouad ","html":"","width":"100%","height":180,"duration":1014,"description":"\nIn today's episode, we sit and talk to Alex from Launchyfi about the emerging role of go-to-market engineers and how they're reshaping B2B sales for startups.\nWe dive deep into Alex's journey from failed first startup to Chief Revenue Officer at age 20, and how those experiences led him to build Launchyfi, first as a fractional GTM engineering agency, now evolving into an AI-powered platform. Alex explains why the sales tech stack exploded from 100 tools in 2020 to 16,000 today, creating the need for GTM engineers who can select and orchestrate the right tools for each company's unique situation. He shares a compelling case study of taking a client from 1-2 demos per month per SDR to one demo per day by completely rebuilding their stack three times. We discuss why AI SDRs aren't enough, the vision for AI GTM engineers that could democratize access to $180K+ expertise, and Alex's controversial take on why existing sales tools adding AI features is like putting a better engine in a horse carriage.\nEnjoy 🙂\n\n(00:00) Introduction to Outbound Wizards \n(00:24) What Launchyfi Does and Business Model \n(01:42) The Rise of Go-To-Market Engineering \n(03:17) Why Traditional Agencies Don't Scale \n(04:33) The Future: AI GTM Engineers vs AI SDRs \n(05:10) Target Customer Segments and ICP \n(06:21) Client Success Story: From 1-2 to 30+ Demos Monthly \n(08:10) Systems Thinking: Building Self-Running Engines \n(09:54) Alex's Entrepreneurial Journey \n(10:19) First Startup: Nightclub Management Platform \n(11:25) Lessons from Co-Founder Misalignment \n(11:56) Joining Serenity GPT as SDR to CRO \n(13:19) Birth of Launchyfi Agency \n(14:21) Why Proven Experience Beats Age \n(15:01) The Future Roadmap and Clay Killer Ambitions \n(16:39) Where to Find Alex and Launchyfi\n🔗 CONNECT WITH ALEX \n\n👥 LinkedIn\n💻 Website \n\n🔗 CONNECT WITH SAURAV\n🎥 YouTube Channel\n🐦 X (Twitter)\n📸 Instagram\n💻 Website\n👥 LinkedIn\n📧 Email - saurabh@salesrobot.co\n\n🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd...","thumbnail_url":"https://img.transistorcdn.com/_OACHDe9ElXR9DTbOLoP4tR2qTxfhcBnxoBX4sm6BJ4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yOGJi/ZGE0ZmU3YmNhNjhm/ZDg0NGRiNTFmMmIw/NzEwNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}