{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Friday Habit ","title":"Turning A Side Hustle Into A Brand","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/03e4d6c5\"></iframe>","width":"100%","height":180,"duration":2598,"description":"\nIn this episode of The Friday Habit, host Mark Labriola II interviews Emma Tessler, founder and CEO of NinentyFiveMedia, a digital marketing agency. Emma shares her journey from a side hustle in interior design to leading a successful remote team specializing in social media strategy and brand storytelling. The conversation covers the importance of building a strong company culture, the challenges of scaling a business, and the evolving landscape of video content in the age of AI. Emma emphasizes the significance of authenticity in marketing and offers actionable advice for entrepreneurs looking to grow their brands.\n🧠 Takeaways:\nEmma Tessler transitioned from a side hustle to CEO of 95 Media.\nThe importance of community engagement in social media marketing.\nBuilding authority online is crucial for trust and sales.\nConsistency in content creation leads to better results.\nHiring for will over skill can enhance team dynamics.\nVideo content should reflect authenticity to stand out.\nNiche down in services, but not in target audience.\nA remote team can provide flexibility and access to diverse talent.\nScaling requires effective delegation and teamwork.\nBuilding a strong company culture is essential for remote teams.\nResources & Links:\nConnect with Emma and NinetyFivemedia!\nWebsite: Ninetyfivemedia.co\nInstagram: @Ninenty.Five.Media\nDownload the free Friday Habit Guide: https://thefridayhabit.com\n00:35 Introduction to The Friday Habit\n01:47 Meet Emma Tessler\n04:15 Emma's background\n06:08 Building 95 Media: From Side Hustle to Success\n07:13 Humble Beginnings\n11:28 Building NinentyFiveMedia\n21:59 Creating Company Culture\n23:19 Navigating Remote Work\n34:34 Advice for Hesitant Business Owners\n26:01 Staff Structure\n29:04 Video Content Strategy\n32:45 Building Authority Online\n34:31 Working On, Not In Your Business \n35:47 Is there Riches in the Niches?\n39:52 Planning For The Future\n41:02 Actionable Steps to Scale Your Brand \n41:41 Outro \n \n ","thumbnail_url":"https://img.transistorcdn.com/GREOltxSMn0aaPeI2vHb6SFIwCm4IF7QDVHv1OZur3M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YWU1/ODlkMDNkMWVlZTI4/YWZiMTBjMDUxYjQ3/ZDg4NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}