{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Urbanista ","title":"33. Do age and background shape how sustainable you are?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/03fb5eeb\"></iframe>","width":"100%","height":180,"duration":2769,"description":"In this episode, we talk to Tom Tamlander, a research scientist at VTT (Technical Research Centre of Finland), about how consumer behavior drives sustainability transitions.\nHe explores key enablers and barriers—capability, opportunity, and motivation—that shape ‘readiness’ for change. Insights include sustainability attitudes across demographics, from eco-conscious ‘boomer women’ to younger families striving for greener habits.\nWe also discuss digital product labelling, sustainable health tech, and circular fashion, plus how tailored messaging can make sustainability mainstream.\n🎧 Listen now!\nConnect with Tom: https://www.linkedin.com/in/tom-tamlander-25aabbaa/\nThe Urbanista is a production of Uponor Infra Oy, produced and edited in sunny Helsinki by Sara Söderström.","thumbnail_url":"https://img.transistorcdn.com/9hOH6z-NP6K_SSY5mkXWIwB-TbZr7boAUpHZSVPEPGk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1NTkzLzE2NjYx/OTA0NjMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}