{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Tell Better Stories With Data","html":"","width":"100%","height":180,"duration":3834,"description":"Businesses try to squeeze every lead through the funnel, get you hooked on their products, and produce garbage content to capture your interest.\nDon’t feed the bears!\nAnd by that, we mean, as consumers, don’t give away your email address. And don’t pollute the Internet with unoriginal content.\nToday, I’m talking to Alexandra Samuel, a freelance writer, research, speaker, and author of Work Smarter with Social Media. She helps companies cope with the transition to a digital world. Break through the noise, and get people’s attention using the Internet.\nTopics covered:\nChanges and competition regarding the creation of content\nProcess of telling stories with data\nProvide original data or repurpose it to stand out from the crowd and gain attention\nTelling a good story is not a guarantee of anything; get your story out and about\nStep 1: Pick a topic/objective and map out a message that you are trying to deliver\nStep 2: Start with a headline and develop questions\nTwo camps come with data storytelling: One camp just wants an interesting headline, and the other camp needs a specific type of headline\nVast majority of social media content comes from less than ⅓ of companies’ customers\nFrame questions in a concrete way to get accurate and specific results\nData-driven projects are more of an investment than other kinds of content\nStep 3: Sourcing the data and evaluating the angle\nPerform Google searches to determine if topic/theme is worthwhile or overdone\nSingle best cure for marketing is to think of marketing as a service\nIs the data useful and interesting?\nStep 4: Collecting good data, if available\nFastest and cheapest way to get good data depends on levels/standards that you want\nSearch for open data, publicly available data, and other phrases to find data\nWith surveys, take it yourself and ask others to take it before deploying it\nFinding angles/topics using your own data (Web traffic, purchase history, etc.)\nMeaningful influencers and indicators\nHow to present data even...","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}