{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"3 Things Every Wedding Florist Needs to Build a Profitable Business","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/040156af\"></iframe>","width":"100%","height":180,"duration":800,"description":"Building a successful wedding floral business does not require 17 million strategies.\nYou do not necessarily need another CRM.\nAnother course.\nA new logo.\nMore followers.\nA website redesign.\nOr another random marketing tactic.\nSometimes florists make business growth way more complicated than it needs to be.\nIn this episode of The Floral CEO Podcast, Jeni breaks down the three core foundations she would focus on if she were building a wedding floral business from scratch today:\nNetworking.\nPortfolio development.\nA proper business foundation.\nThese three pieces work together to help you get seen by the right people, build trust with potential clients, and actually make money when those clients book.\n1. Networking: Get Seen\nThe wedding industry is relationship-driven.\nA couple may hire you once.\nBut a wedding planner, venue, photographer, rental company, caterer, bridal shop, or fellow florist could potentially send you business repeatedly for years.\nThat is why networking should be a foundational part of growing a wedding floral business.\nBut networking does NOT mean desperately handing out business cards and asking people to send you weddings.\nIt means building genuine relationships.\nFollow local wedding vendors.\nEngage with their work.\nIntroduce yourself.\nInvite someone to coffee.\nAttend industry events.\nGo to venue open houses.\nRefer vendors before asking them for referrals.\nTag people.\nInvite vendors as collaborators on Instagram.\nShare professional galleries.\nWrite thank-you notes.\nStay in touch after the wedding.\nYour next incredible wedding may come from someone who knows your name before it comes from someone who follows you on Instagram.\nNetworking is not asking people for business. It is building familiarity and trust.\n2. Portfolio Development: Get Trusted\nYour portfolio is teaching potential clients what to hire you for.\nIf you want to book colorful garden weddings but your website is filled with white-and-green arrangements, you have a disconnect.\nIf...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}