{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Founder Feature: Ehime Eigbe-Akindele of Sweet Kiwi","html":"","width":"100%","height":180,"duration":1901,"description":"\nIn this episode of The Startup CPG Podcast, Grace Kennedy chats with Ehime Eigbe-Akindele, founder of Sweet Kiwi, a frozen whipped Greek yogurt brand that combines functional nutrition with irresistible taste. Ehime shares her inspiring journey from working in bankruptcy litigation at Citigroup to creating a delicious and nutritious product. She talks about her leap into entrepreneurship, the pivotal moments that shaped Sweet Kiwi, and how she turned an idea from her home kitchen into a product featured in major retailers like Whole Foods.\n\nEhime dives into the challenges of scaling a frozen product, the importance of branding and customer connection, and the lessons learned from navigating retail negotiations. She also discusses the value of building strong retailer relationships, the impact of rebranding, and the innovative collaborations Sweet Kiwi is pursuing—like their upcoming Smurfs-inspired product launch.\n\nTune in to learn how Ehime is building a brand that's not only delicious but also impactful for communities! \n\nListen in as they share about:\nBackground of Sweet Kiwi\nEarly Journey and Challenges\nRetail Strategy and Lessons\nScaling the Brand\nRebranding and Customer Insights\nTeam and Growth Management\nVision for 2025 and Beyond\nAdvice for Founders\n\nEpisode Links:\nWebsite: https://www.sweetkiwi.com/ \nLinkedIn: https://www.linkedin.com/in/theehime/ \n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (20K+ members and growing!)\nFollow @startupcpg\nVisit host Daniel's Linkedin \nQuestions or comments about the episode? Email Daniel at podcast@startupcpg.com\nEpisode music by Super Fantastics","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}