{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 7 Laws of Scaling with Jim Huffman","title":"Brian Lockard: Making $1.5M in 7 Days Launching His Shoe Brand - The Shopify Growth Show (#22)","html":"","width":"100%","height":180,"duration":2263,"description":"Imagine launching a brand and making a million in sales in just a week.\nIn today’s episode, you’ll hear from Brian Lockard, who launched a brand that aims to bring nurses shoes that make them feel like the respected professionals they are. Listen to the episode to hear what Brian has to say about founding BALA shoes: why he decided to market to nurses specifically, what it was like to go in on the brand 100%, and what Brian is doing to reach the next level of growth.\n\nTopics Discussed in Today’s Episode:\nHow Brian came up with the idea for BALA nursing shoes\nWhy Brian selected nurses as a market instead of going more broadly\nHow Brian approached his finances when he was starting up\nThe influence that working at Nike had on the BALA \nWhen Brian started to see that they had a product that people wanted\nHow BALA’s launch aligns with the narrative about fundraising\nHow Brian came up with the name BALA\nThe most unexpected challenge Brian has had\nBrian’s favorite tools\nAdvice Brian would give to a D2C founder starting today\nThe nicest thing anyone has done for Brian in his career\nResources:\nBrian Lockard\nBALA\nJim Huffman website\nJim's Twitter\nGrowthHit\nThe Growth Marketer's Playbook","thumbnail_url":"https://img.transistorcdn.com/o2LQlWgTbns0mw3pkbfZyyACZ_ssUafgaoXrX9iPDv0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85N2Mx/ODFkMzBjZjA2M2Uy/OTRiZTgwYjRhZmMx/YmE1YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}