{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Media Breakfast Club","title":"OpenAI Killed Instant Checkout… But Agentic Shopping Isn’t Dead (What Retailers Need to Know Now)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/04122bdc\"></iframe>","width":"100%","height":180,"duration":662,"description":"OpenAI quietly pulled the plug on Instant Checkout inside ChatGPT and the internet immediately declared agentic commerce dead. But I think that conclusion misses the bigger picture. In this episode, a summary of my recent article for The Drum, I unpack why the failure of one implementation doesn’t mean the behavior itself is going away.I share my own real-world experience making an agentic purchase through ChatGPT (spoiler: it didn’t exactly change my life), and then we explore why OpenAI’s checkout model struggled while similar AI-driven commerce experiences are already thriving elsewhere. From China’s fully integrated AI commerce ecosystems, to the emerging moves from Amazon and Google, I break down what’s actually happening beneath the headlines, and why retailers should still be paying very close attention.This episode is sponsored by Mirakl AdsTimeline[00:00] – I share my first fully agentic purchase through ChatGPT and why the experience didn’t make me come back for more.[01:02] – OpenAI deprioritizes Instant Checkout and sends transactions back to retailer sites. What actually happened behind the scenes?[02:15] – Why a failed checkout model doesn’t mean agentic commerce itself is dead.[03:00] – Alibaba’s AI assistant proves agentic shopping can work: when one company controls the AI, marketplace, payments, and logistics.[04:18] – The TikTok Shop lesson: new shopping behaviors succeed when commerce feels like a natural extension of apps people already love.[05:07] – Why AI-driven discovery still threatens the $60B retail media industry (even without instant checkout).[08:19] – The shopping journey is already being rewired by AI, but the real challenge is the final 10%Links & ResourcesMy full post on The Drum: OpenAI is killing Instant Checkout. Don't dance on the grave of agentic shopping yetRead my related articles:When the PDP Becomes the Homepage‘Dark Search’ Is Making AI-Facilitated Commerce Look Smaller Than It Really IsI Really, Really Hoped That Ads...","thumbnail_url":"https://img.transistorcdn.com/leXjG3eX2Oionus255cCT4ARULtDc4JRA6cGjzbnYvM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNDU3/ODBmMzkwODY0NDEx/ZGJhNDk2NDc0MWY4/NzcwMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}