{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Media Endeavor","title":"Voices of Leadership: Jason Fishman on Investor Marketing and Crowdfunding Strategy","html":"","width":"100%","height":180,"duration":1465,"description":"In this episode of Voices of Leadership, we sat down with Jason Fishman, founder of DNA   @DigitalNicheAgency , and another fellow  @ForbesCouncils member, to discuss investor marketing, crowdfunding, and what founders often misunderstand about raising capital. This conversation breaks down the strategy, math, and communication required to run a successful Reg CF or Reg D campaign.\nJason shares how his agency has supported more than 500 companies through investment crowdfunding campaigns. We discuss why investor acquisition is different from traditional digital marketing, how the median Reg CF investment of $1,716 impacts campaign planning, and why audience size and momentum matter more than most founders expect.\nBeyond capital, Jason explains how the best campaigns build community, credibility, and long-term strategic partnerships.\nThis episode is for founders, CEOs, and operators preparing to raise capital and looking for a more structured, realistic approach to fundraising.\n----------------------------------------\nWHAT WE COVER:\n* Investor marketing vs. traditional digital marketing\n* Reg CF and Reg D basics for founders\n* The math behind crowdfunding campaigns\n* Common fundraising misconceptions\n* Why communication builds investor trust\n* Turning a raise into long-term growth\n----------------------------------------\nKEY TAKEAWAYS:\n* Investor marketing requires focused strategy and planning\n* Audience building should start before launch\n* Traffic and KPIs determine real fundraising outcomes\n* Clear communication strengthens investor confidence\n* Capital raises can create value beyond funding\n----------------------------------------\nTIMESTAMPS:\n00:00 Introduction to Jason Fishman\n03:17 The Journey into Investor Marketing\n06:10 Understanding Investor Acquisition\n09:18 Fundraising Pain Points\n12:17 Marketing in Crowdfunding\n15:01 Strategic Partnerships\n18:17 Communication as a Leadership Skill\n----------------------------------------\nABOUT VOICES OF LEADERSHIP:...","thumbnail_url":"https://img.transistorcdn.com/HUM2yFx03bxLlwDpD63KAZ0kp032cPanF1pmgAeCs4Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDYz/YzcyNzM4MTE3YTli/ZTM3MWY4ZjFmOWJi/ZmUwOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}