{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Number","title":"Episode 73: Are You Charging Enough Money","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/042efeda\"></iframe>","width":"100%","height":180,"duration":905,"description":"In this episode you’ll find out why not charging enough can mean you are losing customers and the secret ingredient of choosing the right price.\nDiscussed in this episode:\nYour price tells your customers if they are for you\nPeople who like your lower price may not be your best customers\nValue-based or hourly-based pricing, which is best.\nYour price is too low if you have plenty of customers, but you aren’t making enough\nFixed costs and variable costs\nCost of Goods Sold (CoGS)\nThe difference between revenue and income\nThree legs of price - the 3rd will surprise you\nLinks:\nDelight With Price article https://www.linkedin.com/pulse/delight-price-frances-schagen/\nBe Your Own CFO newsletter on Linked In https://www.linkedin.com/newsletters/be-your-own-cfo-6869009567674712064/\nFREE Be Your Own CFO course https://damp-paper-4668.ck.page/bto-cfo","thumbnail_url":"https://img.transistorcdn.com/D12ba7JW-PGdd44Wu708yaH4zadpc44rOFn3Sk95kkU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOThh/NWY5NjRiNTlkZjEw/YjRlZjRjNmQ1ZTI1/ODI5Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}