{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"ZCM Field Notes: 68% of Google Searches Now End Without a Click","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/04446b98\"></iframe>","width":"100%","height":180,"duration":718,"description":"Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches ended without a click. I sound off on this finding, the trajectory of the zero-click phenomenon, and a durable strategy to help you win.Sources:My blog post, which expounds on this episode: The Click Is Now Optional. Here’s What Isn’t.Rand Fishkin/SparkToro: In 2026, Less than One Third of Google Searches Still Send a ClickCyrus Shepard/Zyppy Signal: 5 Data-Backed Features of Websites Winning Google in 2026Search Engine Land: Roughly 3 in 4 consumers use AI to shop, and nearly 1 in 3 won't let it spendAdobe Analytics (via TechCrunch): AI-sourced traffic to US retailers grew ~393% YoY in Q1 2026 and converts ~42% betterZCM Field Notes are short reactions to news or observations of what's happening in the field.Learn more: zeroclickmarketing.coConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}