{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dental CEO Podcast","title":"Direct Mail, ChatGPT Ads & Google: What's Actually Working in Dental Marketing Right Now","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0457d1c3\"></iframe>","width":"100%","height":180,"duration":2481,"description":"ChatGPT just rolled out ads for small businesses, and dentists are already testing it, often with no idea what they're doing.\n\nIn this episode, Scott Leune sits down with Bill Donato, founder of DentalMarketing.com, to break down what's actually working in dental marketing right now: ChatGPT ads, Google Ads, AI-powered SEO, and a channel most dentists have written off as outdated: direct mail.\n\nBill has spent over a decade running marketing for dental practices across the U.S. and Canada, and he pulls back the curtain on where new opportunity actually lives versus where dentists are wasting budget.\n\nIn this episode, you'll learn:\nWhy ChatGPT ads are in their \"early Google Ads\" phase right now, and what that means for cost per click while the window is open\nThe tracking problem almost no one is talking about: why your ChatGPT campaign might show zero conversions when it's actually working\nWhat a \"conversion event\" really is, and why setting it up correctly matters more than your ad copy or budget\nWhy direct mail is quietly outperforming digital ads on a cost basis: one mail piece can cost the same as a single Google click, but reach 20 households\nThe \"new mover\" mail strategy top practices use to reach families before they've even started searching for a dentist\nWhy mailers boost your SEO and Google rankings, even when the recipient never calls\nHow to build a marketing strategy that layers AI-enabled SEO, Google Ads, direct mail, and ChatGPT ads instead of betting everything on one channel\nWhat to do differently if you're opening a new practice versus scaling an existing one, including why marketing should start 3-6 months before your doors open\n\nWhether you're evaluating a new marketing channel or auditing whether your current one is actually delivering, this episode gives you a clear, practical framework for where to invest next.\n\nConnect with Bill Donato:\nWebsite: dentalmarketing.com (free marketing analysis available)\nEmail: bill@dentalmarketing.com\n\n🎧 Listen...","thumbnail_url":"https://img.transistorcdn.com/SypKbfMRZhvaxFvr7L3tGgKV14N37gxnYirG73tyocY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NGE0/MTdlYTYyNmUwNjhi/ZWMyY2FhNzZmYjA3/Yjk0Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}