{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Future Proof","title":"The CEO who answers: An American success story","html":"","width":"100%","height":180,"duration":2737,"description":"What do you do when you have a product people love but nobody is searching for?\n\nDavid Ferree, founder and CEO of Anson Belt & Buckle, joins Scott Eckart to share how he and his father took a little-known concept from Asia to the US market with no storefront, no outside investors, and for years, no paycheck. Just a product they believed in and the persistence to introduce it to the world one customer at a time.\n\nThis is what playing the long game really looks like.\n\nIn this episode, you'll hear about:\nHow a trip to China sparked a multi-million dollar business idea\nBuilding and running a business with family and childhood friends\nWhy David went all in on e-commerce before most people trusted the internet\nThe pivots that made Anson Belt what it is today\nWhy unreasonable hospitality has been at the heart of their success\nThings to listen for:\n(00:00) Introduction to David Ferree and Anson Belt\n(02:00) How David got involved in the family business\n(07:00) Discovering the concept of micro-adjustable belts\n(12:00) The decision to take risks and dive headfirst into business\n(18:30) Launching Anson Belt online\n(22:00) The evolution of marketing and advertising strategies\n(25:00) Overcoming obstacles and finding fulfillment in the journey\n(30:00) Why customer service is key to success in a competitive market\n(35:00) Balancing family, business, and life with David’s entrepreneurial philosophy\nResources:\nDavid Ferree LinkedIn:\nAnson Belt & Buckle’s Website: https://ansonbelt.com/\n\nJoin the Velocity Network: https://www.velocoaches.com/","thumbnail_url":"https://img.transistorcdn.com/R8Jh5Gdtwc4BRcUrjB8UCVsc3l40FUbtCRPAbhjCE9g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mM2Mx/NDEwMjEzZGE0YzI0/OTI1ZmFjYmY0MmZm/Zjc4MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}