{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business School for the Rehab Chiropractor","title":"EP 238: The Biggest Lie Chiropractors Believe About Marketing","html":"","width":"100%","height":180,"duration":1131,"description":"In today's episode, Justin challenges one of the most common beliefs in chiropractic: that the answer to every business problem is more new patients. He explains why chasing volume keeps so many practice owners stuck and why the fastest path to a more profitable business has nothing to do with another marketing strategy.\nYou'll learn the three ways every business grows, why raising your prices is often more effective than increasing patient volume, and how the real obstacle isn't your marketing. It's the identity that's keeping you from charging what you're worth and building the practice you actually want.\nIn this episode, you'll hear about:\n• Why more new patients are rarely the solution to a struggling practice.\n• The three ways every business increases revenue and why chiropractors often ignore the most profitable ones.\n• How fear, identity, and self-worth influence your pricing, your business decisions, and your long-term success.\nYour Host: Justin Rabinowitz, Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.\nJoin us this September at the Rehab Chiro Coach Live Event in New Jersey. If you're ready to stop consuming content and start implementing it alongside hundreds of growth-minded clinicians, we'd love to have you there. [Click here to get your non-member ticket.]\n\nPrefer to watch instead of listen? You can watch the full episode and subscribe to the Rehab Chiro Coach YouTube channel here.\nTo learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team.\nTo get your first month free with Jane.app, use my code rehabchiro1mo. Click here to book your demo.","thumbnail_url":"https://img.transistorcdn.com/DpX8m1zeBYLiygyAxuMysbDfju_Oiidl4bbhKA1ojWA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDdh/M2U2MzIzNjEwY2M5/ZDIzYWQ3OWUwNjY3/NTViMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}