{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncensored Renegades","title":"The serious case for humour (or humor)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/04ba8dba\"></iframe>","width":"100%","height":180,"duration":1386,"description":"Jon and Kory discuss why humour is a serious advantage for brands, leaders and anyone trying to earn attention. They explore the science behind why humour makes ideas more memorable, why funny advertising has become less common, and the important difference between trying to be amusing and using humour to reveal a truth.\nThe conversation looks at what it takes to create the conditions for humour to thrive: giving people permission to take creative risks, planning for it rather than treating it as an afterthought, and understanding why brands such as Liquid Death make it look effortless.\n\nA useful case for taking the work seriously, without always taking yourself quite so seriously.\nTimestamps\n\n00:00 - Start\n01:44 - The serious case for humour\n03:46 - The science behind humour\n04:48 - Why humour is good for brands\n06:28 - Why we are seeing less funny ads\n09:23 - Humour touches on truth\n11:17 - How to create the conditions for humour to thrive\n14:25 - Why the best brands plan humour\n17:38 - Why Liquid Death are so funny\n19:37 - Can you use humour in a business context?","thumbnail_url":"https://img.transistorcdn.com/B9fGm6LkmFXN_iVB5d0jResTZYFcsWCmw0BeP1C9IPs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NmEw/MzY2ZGMzMGU0Njc2/ZWFhY2FhMzk1M2Q3/MmM1NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}