{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B SaaS Marketing Snacks","title":"74- How to get traction with an MVP product","html":"","width":"100%","height":180,"duration":1121,"description":"Why do some minimum viable SaaS products catch fire immediately, while others struggle to gain traction, even with solid execution? This is a challenge that keeps many early stage founders up at night.\nBuilding a great product is just the beginning. You've probably heard people say… “just turn on marketing and revenue will flow.” For some, it can be that simple, but often it isn't. \nIn Episode 74 of the B2B SaaS Marketing Snacks Podcast, our hosts Brian and Stijn dive deep into the hows and whys of finding your true customers and nailing your ideal customer profile. This is absolutely crucial before you can hit the gas on growth. \nTopics discussed include:\nWhy founders can’t cut corners on going from MVP straight into growth without the right customer understanding\nThe big difference between early adopters and true customers that will pay and help you grow\nThe most important questions you need to answer in the market to gain traction: who’s it for and what’s it for\nHow to confirm when you’ve stepped from MVP to PMF\nHow to conduct Jobs to be Done (JTBD) research to get the best answers\nB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:\nStijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi\nBrian Graf: CEO of Kalungi\nB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!\nThe best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.\nResources shared in this episode:\nHow to use feedback to better your SaaS product and GTM strategy\n10 milestones to reach product-market fit (PMF)...","thumbnail_url":"https://img.transistorcdn.com/eXVFQab6SDTTyj-qv_JQIcgGfZWZr6evrBtV_FKrHdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MmEx/YTMwNjNhZGU4NzI2/MzMyMzVmYzJkNTc5/YTRkNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}