{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"The Indian Restaurant Chain Built to Beat McDonald's - With ZERO Marketing Spend","html":"","width":"100%","height":180,"duration":7179,"description":"Mahesh Raikar wants to build the “Indian McDonald’s.”\nThe founder of SKVP joins Dan Pope to unpack how he’s turning Indian street food into a scalable quick-service restaurant brand — without stripping away the authenticity that made the food special in the first place.\nMahesh breaks down the systems behind SKVP’s 23 sites, why a seemingly huge menu can still deliver food in around seven minutes, and how the business thinks about everything from store-level EBITDA and bottlenecks to central kitchens, location strategy and its hero product: the vada pav. They also explore SKVP’s ambition to reach 44 UK sites by March 2028 and eventually take the brand global, why Mahesh believes Indian food still has a huge untapped QSR opportunity, and the lessons he’s learned from McDonald’s, Burger King, Nando’s and other global restaurant brands.Plus: Mahesh’s journey from starting as a porter at Compass, the reality of managing stress as an entrepreneur, Bollywood and Indian culture as brand-building tools, and why SKVP is investing relentlessly in making its core product “the best in the world.”\n\nON THE MENU:\n00:00:00 Intro\n00:05:00 The Indian Burger That Could Go Global\n00:11:00 Why Indian Food Needs a Western Lens\n00:15:05 SKVP’s Plan for 44 UK Sites\n00:18:25 How SKVP Serves Food in Seven Minutes\n00:23:25 The Systems Making Indian Food Scalable\n00:29:10 The Bottlenecks That Hold Businesses Back\n00:34:10 Building Today for 100 Restaurants Tomorrow\n00:43:00 The Numbers Restaurant Founders Must Understand\n00:51:00 From Porter to Building SKVP\n00:54:00 Why Authenticity Is SKVP’s Advantage\n01:00:50 Every Great Brand Needs a Hero Product\n01:07:10 Could Franchising Take SKVP Global?\n01:10:10 What Will Actually Limit SKVP’s Growth?\n01:18:40 The Hardship That Shaped Mahesh Raikar\n01:24:50 Why Founders Need Macro Patience\n01:30:20 Entrepreneurship Is Really Stress Management\n01:40:00 Building the Best Vada Pav in the World\n01:47:55 How Bollywood Builds Indian Soft Power\n01:53:45 Can...","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}