{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 148: The Purple Ocean...","html":"","width":"100%","height":180,"duration":657,"description":"The Purple Ocean\nA few days ago I was in San Diego preparing to go on stage. If you’d seen me, (and I’m kinda glad you didn’t), you might have thought I was a bit strange.\nThere I was with my headphones on, eyes closed, intently focused on getting into the zone. Pacing around the room to music like a crazy person.\nI love speaking because there's a sort pressure cooker effect that happens before I talk on stage.\nSomehow my neurons start firing extra fast, and all these ideas begin to percolate in my head.\nI become obsessed with how to get my message across clearly and in the most beneficial way for my audience.\nIf you’d been a fly on the wall... (shhh) you might even have seen me dancing.\nI do whatever it takes to get those connections firing in my brain. I’m fixated with making hard to chew concepts as SIMPLE and exciting as possible...\n‘Cause ‘ain't nobody loves a yawn fest.’\nSo, picture me, shaking my moves and freaking out about the Red Ocean versus Blue Ocean idea that Russell talks about in Expert Secrets. It’s such a great concept!\nThe Red Ocean is a PROVEN Market.\nThe Red Ocean is safe because you already know that people want the product. However, it's risky because tough competition means that you'll have to compete on price.\nSo the chances of you making a whole lot of money are slim - #urrrgh!\nThe Blue Ocean is a NEW OPPORTUNITY for your market!\nThe Blue Ocean is where you'll find yourself if you create an offer that's prolific - Something different to what’s already out there.\nSure, there's a lot less competition... BUT, you’re still taking a RISK - because your offer isn't proven. How do you know if anyone actually wants it... or what they’re willing to pay you for it??? *Fatal Flaw Alert*\nThen, it hit me:\nHere’s the Equation:\nRed Ocean = Product Security + Intense Competition = RISK\nVersus\nBlue Ocean = No Competition + Less Market Security = RISK\n‘Holy Batman... It’s Catch 22!’\nSo, what do you do…\nHow do you combine the Security of the Red Ocean with...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}