{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"7 Honest Ways to Break Through the Noise (Using the Principles Behind Drift’s Success)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0506782d\"></iframe>","width":"100%","height":180,"duration":2880,"description":"Picture this. You've just accepted a new role as the head of marketing with a company. Your ultimate job is to get them noticed. What steps do you take to attract attention and interest?\nIn today's episode, you'll learn how to stand out and break through using the principles behind Drift's success.\nListen in for a special episode, as we welcome Dave Gerhardt back to the show.\nTopics covered:\nWhy your potential customers are more skeptical than ever\nHow to define your dream 100 customers (and why it matters)\nWhat it means to find the gap in your competitors’ marketing strategy\nThe surprising reason why marketing is easy to test quickly\nHow to persuade people to take a risk on your counterintuitive idea\nThe simple tip for coming up with ideas faster than your competition\nHow to create better marketing by observing what you react to\nWhy you can’t win without taking a chance on an unconventional idea\nResources mentioned:\nHYPERGROWTH\nConversational Marketing\nThe Ultimate Sales Machine by Chet Holmes\nThe Law of Shitty Clickthroughs\n1984 by George Orwell\nClickFunnels\nSaaStr\nWhy People Don't Connect With Your Marketing & How To Fix It\nBreak Through the Noise in Marketing by Doing Less","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}