{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"#119: Strategy | B2B Positioning, Understanding How People Buy and Building Wynter (with Peep Laja)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/054c187b\"></iframe>","width":"100%","height":180,"duration":3156,"description":"In this episode, Dave sits down with Peep Laja. Peep is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's the active CEO for Wynter, a B2B target customer insights platform. Peep also hosts the How to Win podcast.Peep takes us through the founding story of Wynter, effective strategies for messaging and its impact on conversion rates. You'll also learn how to take customer feedback and use it to create marketing messages that resonate.Timestamps","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}