{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Techlore Talks","title":"How Ad Blockers Work, Why They Break, and the Future of Private Search (JP Schmetz Interview)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/059862c9\"></iframe>","width":"100%","height":180,"duration":5229,"description":"Most ad blockers start by blocking everything—then you become tech support for friends & family when pages break. Henry interviewed JP Schmetz, founder of Brave Search and CEO of Ghostery, about making trackers visible, why there are only 3 search indexes in the world, reinventing the open web with AI, and how to avoid becoming \"the family CTO.\"\n🔗 SOURCES & LINKS\n• Ghostery: https://www.ghostery.com/\n• Who Tracks Me Database: https://whotracks.me/\n• Ghostery Private Search: https://www.ghostery.com/private-search\n• Brave Search: https://search.brave.com/\n⏱️ TIMESTAMPS\n00:00:00 INTRO\n00:01:32 ORIGINS WITH GHOSTERY\n00:03:15 SEARCH ENGINES + BROWSERS\n00:06:32 GHOSTERY'S BROWSER EXTENSION\n00:09:09 THE PRIVACY DISCONNECT\n00:13:02 REAL WORLD IMPACTS\n00:16:03 PRIVACY VARIES BY LOCATION\n00:16:47 PAGE BLOCKING + BREAKING\n00:24:06 ADAPTATION + TRUST\n00:28:48 ROLES AT GHOSTERY + BRAVE\n00:29:22 OPEN SOURCE\n00:30:38 BRAVE SHIELDS OR GHOSTERY?\n00:32:36 SUGGESTED CONFIGURATIONS\n00:40:13 WHOTRACKS.ME\n00:44:30 WHAT IS A TRACKER?\n00:47:39 WHAT ARE THE INCENTIVES?\n00:50:31 DOES BLOCKING = NO DATA SHARING?\n00:53:50 THE INVESTIGATIVE PROCESS\n00:57:27 PRIVATE SEARCH\n01:00:11 META SEARCH VS. INDEPENDENT INDEX\n01:02:30 CONTEXTUAL VS. TARGETED ADVERTISING\n01:06:28 BRAVE SEARCH ADS\n01:08:16 INDEXES\n01:10:53 AI + SEARCH\n01:19:43 WHAT'S NEXT?\n01:22:22 PUBLISHING + INCENTIVES + THE FUTURE\n01:25:30 HOW TO FOLLOW\n🎥 VIDEO\n🧡 SUPPORT TECHLORE\nKeep Techlore Talks independent & growing: ","thumbnail_url":"https://img.transistorcdn.com/AsD6EwlNTW1LwA_s0fYd3HtPg0CnY1G5vYDwmDTyRj8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZGM4/Y2ZjYzk2NzdiNzQz/Njk4YTY1NGFmZThm/MzdjYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}